The Ghaf Tree

We want to make a change for the better by making a positive everyday difference in people’s lives and for our planet.

Planting a Ghaf tree seed today means Clean Air for generations to come. Electrolux has planted 10,000 Ghaf trees so far and has committed to plant another 5,000 Ghaf trees this year in partnership with Goumbook. Let’s all help make it a more ‪sustainable world.

Give a Ghaf Tree Planting Program

As part of its campaign, Electrolux has pledged to plant 5,000 seeds of the Ghaf Tree every year. The brand has partnered with local NGO Goumbook’s Give a Ghaf intiative to carry out the planting. The endangered Ghaf tree is seen as a regional symbol of wellbeing and Electrolux is playing its role in the preservation of the regional environment as part of the company’s overall commitment to the region and its initiative for cleaner, healthier living. Tatiana Antonelli Abella, Managing Director of Goumbook and founder of the Give a Ghaf Tree Planting Program, congratulates Electrolux for taking such an important step in the UAE. “Our research and experience have shown that just about everyone wants to help, but getting involved is the difficult bit. This partnership with Electrolux will amplify the efforts allowing hundreds of consumers to make the right choice and make a difference,” she said.